We've been tiptoeing around thought leadership for years - churning out safe, generic content while hoping to reach revenue and impact goals. (And now AI is doing the same thing, but significantly faster.)
Whether you're building your own visibility, or curious about thought leadership for your organization, here are three factors that will make your insights land effectively in 2025! This is Part 2 of this mini-series on your thought leadership strategy for revenue and impact.
(And if your thought leadership didn’t drive the return you hoped it would in 2024, this is for you!)
Factor 1: It’s Anticipatory
This is the least sexy one, but here's why thought leadership often falls flat:
We're playing it safe.
We stick to what's right in front of us, what's comfortable, what everyone else is talking about.
Want to stand out?
Thought leadership leads. It points a way forward. It says, "This is where our industry needs to go, and here's why."
Yes, it feels edgy. Yes, it's brave. And AI can't do it - this has to come from YOUR expertise and unique perspective.
Factor 2: It’s Intentional
Everything you put out there needs to have a purpose. Your audience should instantly know if something's for them or not. If you serve everyone, you are high level, generic, and serve no one. Help them self-select in or out for faster sales cycles, greater impact, and bonus - more fun for you! Because if it’s not fun (if you’re doing this on your own), it’s not going to get done.
The service you offer is a commodity without YOU. The only real differentiator is your brain. Your insights. Your unique take on things. That's what sets you apart, whether you're writing for yourself or your company.
Waste no time in 2025:
Spread thin and trying to do all the platforms
Being inconsistent in your writing and speaking,
Feeling nervous about getting started.
This is where you need to be.
Factor 3 will be tackled in our next episode. Making these insights fit within 20 min podcasts is our goal!
Work with me:
1: Thought Leadership for Founders and Consultants
Join my Influence Accelerator: A 4 week ‘all you need, nothing you don’t’ thought leadership course designed for revenue and impact, kicking off January 22, 2025. Our learnings building thought leadership brands with hundreds of people to shave years off your journey.
If you want to:
- Learn from people living it out,
- Be a speaker, write a book, and visibility is crucial,
- Grow from being a quiet, head-down leader and know it’s time to be seen,
This is for you. 7 spots remain - secure yours now at this link.
2: Thought Leadership for Business
Leading brands in your space are leveraging ambassador programs employees and ghostwriting thought leadership for their executives. Why? It’s a headwind that takes marketing and sales messaging and uses them as levers, because without people to carry the torch for your brand, the marketing goes slower and the sales cycles take longer. Book a call with me to discuss our 6 month program to build and execute this program for your organization. We specialize in cybersecurity and technical brands.
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