How To: Thought Leadership
How To: Thought Leadership
Only listen if you're curious about DIY Influence, a network & community for thought leadership.
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Only listen if you're curious about DIY Influence, a network & community for thought leadership.

A 20 min message from Melissa Cohen and me, sharing about why we’ve built DIY Influence, a network, an academy, a community of leaders learning to become thought leaders.

I believe thought leadership isn’t about showing off—it’s about showing up. It’s about sharing what you’ve learned, owning your expertise, and building something meaningful that serves others.

But here’s the problem:

For so many people, the idea of “thought leadership” feels vague - at best.

Where do you start? What do you say? How do you find the time?

And how do you cut through the noise without burning out, or feeling like you’re just showing off?

The challenge is that most of us are trying to figure it out alone. We read articles, watch videos, and attend webinars, but the steps still feel unclear.

And with everything else on your plate, it’s easy to push this work to “someday.”

That’s why we started DIY Influence, a space where thought leadership feels achievable.

It’s built for people who are ready to grow, but need structure, guidance, and a community to lean on.

I know how hard it can be to take that first step.

I’m a thought leadership trainer, and have seen so many brilliant, talented people hold back their ideas because they felt they had to do it perfectly.

DIY Influence is a space where you can learn, grow, and take action with experts who have your back. With the right tools, the right people, and the right plan, you’ll find your voice and see how much it resonates.

Our Focused Learning in 2025

  • January: 2025 Thought Leadership Framework

  • February: Personal Brand

  • March: Thought Leadership; AI

  • April: Monetization: Thought Leadership-driven Business

  • May: Speaking as Personal PR

  • June: Strategic Networking & Referrals

  • July: Video Content Creation

  • August: Monetization: Sales and Conversion

  • September: Podcasting

  • October: Thought Leadership; AI

  • November: Personal Branding

  • December: Monetization: Thought Leadership Business Models

A preview of the resources in our library: Using AI in Thought Leadership - A Checklist.

Key Dates:

Onboarding begins this Friday, January 3rd at 2pm ET, and membership closes for the quarter on January 5.

If you’re ready to stop waiting for “someday” and start building your influence now, we’d love to welcome you in DIY Influence - a network, an academy, a community.

Explore Membership Options

Let’s make 2025 the year your thought leadership takes off.

Questions? DM me via LinkedIn: https://www.linkedin.com/in/juliemichellemorris or reply if you’re reading on Substack. Listen to this podcast on Apple Podcasts:

And stay tuned for tomorrow’s podcast - the biggest reasons our thought leadership goes nowhere and what to do about it.

Discussion about this podcast

How To: Thought Leadership
How To: Thought Leadership
What I learn in thought leadership, I share with you in human language! Here to help you develop your voice, find your audience, and build your business. It's my journey, too - let's do this!