Listen on Apple Podcasts, Spotify, or on Substack!
Quick episode to get you moving for the week ahead:
Are there too many people in the market already with a newsletter?
Is there any space for yours?
We're going to wrestle with that idea for a few.
There are reasons to be nervous right now. The biggest ones are because of us and our guts. The biggest ones are because of us and the fact that we're not moving.
Don't worry about the market.
Worry about the actions you're taking today.
Do you need a newsletter? Do you want a newsletter? What does it do for you?
I'm going to talk about this kickoff for Inbox Influence, but as always, I am all about DIY. So if you need to conserve cash, You need to do it on your own. Don't let that stop you.
More than anything else you're going to hear me say, like always, you're not going to figure it out till you've started. You're not going to see the benefits till you're down the road, but don't delay don't put this off.
Learn how to navigate a saturated marketing environment by identifying your unique value proposition and effectively communicating with your target audience.
Gain insights on creating impactful content, selecting the right email marketing platform, and setting up your first newsletter.
Join our Inbox Influence masterclass if you need this figured out, stat.
Thanks so much for tuning in to How To: Thought Leadership!
(first episode published after moving to Substack from Buzzsprout! Let’s roll!)
Read more about why to start a newsletter.
00:00 Identifying Marketing Saturation
00:46 Unique Value Proposition
02:03 Building a Body of Work
04:42 Defining Your Target Audience
06:14 Addressing Client Problems
07:28 Choosing the Right Email Marketing Platform
About me:
Grab time on my calendar for an intro call or with questions. Happy to help.
Julie Michelle Morris helps leaders become thought leaders, and drags the genius out of organizations and their leaders across cybersecurity, philanthropy, social good, policy, for-profit including Center for Internet Security, World Economic Forum, Asset Funders Network, UC San Diego, along with founders, authors, speakers, and consultants from across the globe. Julie speaks on developing your visibility toward service at scale, monetizing your expertise, and the how-to of thought leadership. She hosts high-profile conversations on her podcast, 'How To: Thought Leadership'. Based in Dallas, Texas, Julie graduated from California State University of Long Beach with a Bachelors in Economics and studied Accounting at the University of California, San Diego, and is mom to two amazing daughters and wife to a financial analyst turned YouTube woodworker.
Newsletters: Too many out there to start yours? (12 mins)